The trademark MAX was filed by Apollo Tyres (NL) B.V., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on June 27, 2004, and received one opposition filed on September 22, 2004 by CONTINENTAL FRANCE (SOCIÉTÉ EN NOM COLLECTIF) on Likelihood of confusion. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 22, 2004
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on June 10, 2010.